What is a Logo

A logo is a graphical element that forms a trademark or commercial brand. Typically, a logo's design is for immediate recognition.

The logo is one aspect of a company's commercial brand, and its shape, colors, fonts, and images differentiate it from others in a similar market.

Logos are used to identify organizations and other non-commercial entities.

Logo Creation

A logo should:

  • Attract attention, and then leave an impression
  • Create a look that is unique and distinguishable
  • Reflect the overall "feel" of the company it represents
  • Promote a feeling of authenticity and professionalism

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Facts

A professionally designed logo is a one time expense that will reap benefits for the life of your business.

Not only does your logo provide the first impression of your company and a recognizable look to ads and products, your logo will be advertising for your company all the time.